Resume
Work Experience
Social Media and Digital
Content Assistant
Dells Boat Tours
May 2026 - Present
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Develop and execute social media content strategy across Instagram, TikTok, and Facebook.
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Capture and edit photo and video content, highlighting tours, nature, employees, and guest experiences.
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Manage content planning and scheduling to maintain a consistent and engaging brand presence.
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Analyze content performance and engagement to identify opportunities for improvement.
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Collaborate with management to support marketing initiatives and promote key attractions, events, and experiences.
Multimedia and Branding Intern
PRESS. Coffeehouse
January 2026 - Present
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Create photo, video, and graphic content across PRESS. brands to strengthen brand identity and increase audience engagement.
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Design graphics and promotional materials in Canva to maintain a cohesive digital identity.
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Manage community engagement through online customer interactions and user-generated content.
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Analyze social media performance and provide recommendations to improve engagement and reach.
Digital Marketing Intern
The Shop by EBNS
January 2025 - May 2025
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Created and scheduled social content across platforms, contributing to 600+ new followers and increased brand visibility.
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Responded to comments and messages to strengthen relationships and boost engagement.
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Analyzed engagement and reach to optimize content strategy and drive store traffic.
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Coordinated local events by partnering with small businesses and community organizations.
May 2022 - Present
Boat Tour Guide
Dells Boat Tours
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Deliver engaging tours to 200+ guests daily while maintaining high customer service standards.
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Adapt presentations for diverse audiences and enhance guest experiences through storytelling, and share local knowledge.
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Collaborate with the crew members to ensure safe and efficient tour operations.
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Awards: Tour Guide of the Year (2023); Outstanding Service Award (2024).
Education
University of Wisconsin Madison
2022 - 2026
Bachelor of Science in Consumer Behavior and Marketplace Studies
Certificates: Entrepreneurship, Digital Studies, and Digital Media Analytics
Skills & Expertise
- Soft Skills: Written and Verbal Communication, Teamwork and Collaboration, Leadership, Public Speaking
- Hard Skills: Adobe Creative Suite, Canva, Microsoft Excel/Word/PowerPoint, Mintel, Infegy, HubSpot.